Dissecting Bookings and Annual Recurring Revenue
With the number of Amazon Prime member subscribers growing from 58 million in 2016 to 180 million in 2024, according to Statista, there’s a sustained recurring subscription model that one of America’s most successful retailers has increased more than 200 percent in eight years. Whether it’s a large company such as Amazon or a solopreneur beginning their recurring subscription services, it’s important to first distinguish between overall bookings and recurring revenue; and then to illustrate how businesses can measure these two types of revenue. Dissecting Annual Recurring Revenue (ARR) and Bookings Bookings are assurances of all anticipated earnings (recurring and one-off deals) because the businessRead More →